Calling all Guerrilla Marketeers!
1. Talk about Get It Ripe on your blog and chat about it on foodie internet forums. Give a link to the website (getitripeDOTcom).
2. Review Get It Ripe on chaptersDOTindigoDOTca and amazonDOTcom and amazonDOTca (I've given you the direct links here). I think the section for that is called "reviews from the community". Of course, five-star rave reviews are most appreciated, but I'll take whatever I can get (I wouldn't ask you to be insincere).
3. Next time you visit your local indie bookstore, make sure they carry Get It Ripe. If they have it, chat the staff up about all its virtues (they can't be expected to personally know about every book, but you can make sure they know enough about this one to recommend it to any customer looking for anything even remotely like it), and ask if they can display it in a prominent place (because it's a women’s bookstore and I'm a feminist writer, because it's a Toronto or Montreal bookstore and I’m a local author, because it's a queer bookstore and I'm queer, etc, etc). If they don't have the book, ask them to get it in (tell 'em the folks to get in touch with are Arsenal Pulp Press).
4. Stock up on copies of Get It Ripe for all your family and friends – even if they're not vegan – we should all be eating more whole foods! (If you're in Toronto and want to buy more than 4 copies, contact me and I may be able to cut you a deal.)
5. Host a Get It Ripe potluck – everyone brings recipes from the book!
6. If you have a connection to a magazine or newspaper or community newsletter, write a review of Get It Ripe if you can, or highly encourage the person who does that kind of thing to do so. Ditto goes for a radio or teevee show connection. Heck, get in touch with me personally and we’ll do an interview!
7. If you have an affiliation with a nutrition school or another relevant educational institute, suggest to the appropriate prof that Get It Ripe be considered as a coursebook or at least be put on some recommended reading list.
8. Tell your naturopathic doctor (or other holistic practitioner) about what a great health and nutrition resource this book is and suggest they carry it in their office for patients (or clients) to purchase. (If they're in Toronto, they can get a discount though me - they just gotta ask: getitripeATgmailDOTcom.)
9. Ask for Get It Ripe at your local library (or heck, any library – they don’t have to know you’re not from the neighbourhood). If they don’t have at least one copy of it in stock at that location, ask them if they can get one.
10. When you see someone at the grocery store who's about to buy some pre-made packaged food, tell them "There's a delicious and simple recipe for that on domesticaffairDOTca". (Okay, I'm kidding about this one. I don't want to be directing you to get all up in other people's bizness while they're trying to shop.)
And do let me know when you do some of these things – I'd be thrilled to hear about it! Every effort counts!
Labels: Get It Ripe